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Published on Thu Oct 2, 2014 by David Colbran
Most of my commercial photography involves conferences and events, so it is great to work on a commission that presents a different challenge. Apparel and fashion photography is an area that requires a high attention to detail, management of colour balancing across a range of images and the ability to successfully get the best out of a team of live models.
Leeds based agency, Creative Emporium booked me to help client Under Armour, create some high-end photography for their branded sports clothing.
They required dynamic images of people wearing their items, while undertaking sport in a realistic setting. Creative Emporium already partnered Liverpool John Moores University, provding branded clothing for a range of sports teams. So it made perfect sense to plan a series of locations using their excellent on-campus sports science facilities and labs. We had 6 models and four locations over the course of a day, so it was fairly intensive day shooting !
The model released images were used across various media. Below are some screen grabs from their branding website.
Please don't hesitate to get in touch if you need a commercial photographer for your project. I have a mobile studio set up I can bring to you, if you require apparel photography on plain backgrounds, rather than out on location. Give me call to discuss your requirements.
2016 update - wow checking my site analytics, this page has received thousands of impressions and a really high CTR % (that's the percentage of users who see this on a Google search and then visit the page - CTR = click through ratio). So if you've arrived here and read to the bottom of the article and found it useful, please share / like the page using the social media buttons below, I'd really appreciate it ! Sharing is caring, as they say.
fashion, commercial, apparel, models, advertising
Author: David Colbran
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