Why use professional photographers?

Published on Wed Apr 17, 2013 by

Professional photography equipment Nikon camerasThese days it seems like everyone has a digital camera. Even mobile phones have a pretty good camera. Post digital revolution, technology enables most of us to be in near reach of creating super photographs. And many believe that if we just point and shoot, the clever technology inside our shiny toys produce masterpieces. Which is simply not the case.

So why use a professional photographer?

From a business point of view, when you hire a pro, you're not just hiring an expensive camera. You're hiring someone who knows how to make you and your business look amazing. They have the experience and the skills to make that wow-factor photo. Quality images show off your strengths and re-enforces your own business abilities to potential new customers.

Whether you're after employee portraits, documenting a special work event, shooting your company's product for an advert, or taking photos of a new building, a professional photographer will deliver the best results possible. From a practical point of view, a professional photographer will have public liability insurance. So worst case situation, your employee trips on a tripod, they have all the cover sorted. Of course they will carry backup kit. Technology has the habit of failing at a crucial moment, but pros will carry backups and are able to carry on work without fuss or client embarrassment. They’ll have off camera lights plus a mobile studio and routinely pre-visit locations to speed things up on the day of the actual shoot. Finally they will have that all-important ‘eye’ for a shot and be confident to try different ideas to get perfect results.

When commissioning a photographer the images they produce will be bespoke from a brief and exclusive to you and your company. Many businesses go down the route of using images from micro stock libraries and the like, forgetting that many other competing organisations might have licensed the exactly the same image. Agreeing an exclusive deal with a library is often more costly than commissioning a brand new image direct from a photographer.

At the end of the day, like most things in life, cutting corners by not using professional photography can be a false economy for your business.

Of course there are many Liverpool photographers out there but I’m confident the combination of experience and competitive prices gives you a fantastic return on investment. Give me a call about your project and I’d be more than to visit your business to discuss further over coffee!

 

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Author: David J Colbran
David is one of the Liverpool photographers undertaking documentary photography projects - this looks at energy sites and wildlife implications.

Photo project around energy sites

A few years ago I started a project about energy sites and power stations in the UK, examining the boundaries of these sites and impact either side on the natural environment. Read more...

Liverpool photographer reviews photography in 2020

Photographers Review of 2020

2020 has been a year we will never forget but I have renewed hope that the future will be stronger than ever for me and my business. Read more...

Liverpool photographer David J Colbran ongoing project photographing leaves with a macro lens and making leaf skeletons project

Leaf skeleton art

Finding leaf skeletons in the woods out and about is fairly rare. I have a couple but thought I'd have a go and making some of my own. Read more...

"As a new business, it was very important to me to get the right publicity photographs for my marketing materials. When I met David, he listened carefully to what I was trying to achieve with my brand, and then produced fabulous photographs that were exactly what I needed. He was extremely professional throughout but also nice and friendly. Myself and my clients found it easy to relax with him, which was essential to create the right vibe for the shoot. I would not hesitate to recommend him to anyone."

 

Fiona

Business owner and Holistic Therapist at Wellbeing Therapies by Fiona

Liverpool photography for start-up businesses - image example

Let's start a new project together