Published on Wed Feb 26, 2014 by David Colbran
Over the last few weeks I've been working with a Liverpool physiotherapy business to develop a new website. They required a responsive design, so customers could view their site on as many different devices as possible, including smartphones, iPads, iPhones, tablets, laptops etc. I looked at a number of solutions and content management systems and decided with a relatively small number of pages, that Wordpress was the way forward. The vast array of plugins, made optimising the site for search engines very easy and that combined with the development of a tried and tested theme, meant we had a rock solid basis to start the build.
They needed call to actions to highlight their main treatment areas; physiotherapy, massage and acupuncture. And also some neat stuff using Google Maps, to enable customers to easily find their Old Swan physio clinic and their Toxteth physio clinic
Finally, the client required access to make changes themselves - no problem with the CMS - and a way to check the site's effectiveness. Several ways were implemented - a simple page hit counter was enabled in the Wordpress management area, accounts set with Google webmaster and with Bing, while more detail stats for analysis are available in Google Analytics.
Finally, I've given them a road map to continue all the good SEO work into the future.
They currently have a special offer for first time visitors of 25% off sports massage, please contact them directly on 0151 2282769, or send an E-Mail to them via firstname.lastname@example.org and tell them David from DJC Design sent you !
physiotherapy, physiotherapists, massage, acupuncture, responsive, NHS Author: David J Colbran
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