Launch of an awareness campaign in the NHS

Published on Fri Apr 27, 2012 by David Colbran

A busy week doing press photography work for an advertising agency across a dozen NHS locations across Merseyside. The campaign is called 'Simple Actions' and aims at reducing waste across the region by doing simple things like switching off lights and using the correct recycling facilities. The agency came up with a novel idea of using real trees in receptions to increase participation in the scheme. Staff, visitors and patients alike were encouraged to write their thoughts and ideas on to little branded cards and hang them on the branches. And there was a visiting roadshow on the launch day itself. Seemed to be really popular and resulted in some great and novel suggestions. A few images from the commission below.

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