5 business reasons why you should hire a professional photographer

Published on Mon Jun 14, 2021 by

Professional photography is often seen as a business expense that is not important. Whether you're a start-up, building your brand for the first time or a well-established business revamping your online presence, the cost of professional photography may prompt you to side-line it for now.

Most clued up marketers will argue that is a mistake.

Here are 5 quick reasons why you should hire a professional photographer

1. Your images represent your brand - low quality, unprofessional photos taken on your phone, communicates the same about your brand - not what you want. First impressions are everything for potential customers - show your products, your services and yourself in the best possible way.

2. A picture is worth a thousand words - we've all heard this but in the age of social media and short attention spans, this is even more important now than 20 years ago.

3. Creating a story - people like to get to know who they are doing business with - they don't want to see generic stock images of products or models. They want to get to know you, the person behind the brand.

4. Images help customers find your business. Search engines love photos. They can help your website get found in Google Image results, perform better in customer engagement and give an edge over competitors.

5. Photos are versatile. The same image can be used for a variety of different purposes, across a range of media - from your website, to social media channels to brochures and promotional materials of all kinds.

So many benefits to having professional photos of you, your services and the products you offer on your website, don't waste an opportunity for an added advantage.

While I am a Liverpool photographer, I work across the North-West of England and with a little planning can take on commissions at an affordable rate in central London, even factoring in the travel costs.

If you are still unsure about the value of professional photography, have a project on the horizon, please get in touch and let me convince you some more - call me on 07810321634 for a chat.

6 business reasons to hire a pro photographer

Tags: business, commercial, tips

Author: David J Colbran

Liverpool conference photographer travels to Manchester and London covering multi-day business conferences for repeat clients.

Conference Photography Review - work in Manchester and London

Another busy couple of weeks on commission with repeat and regular clients photographing conferences. This time multi-day events in Manchester and London. Including evening drinks receptions and President's Dinners.

Liverpool based freelance photographer David J Colbran case studies a commercial job for Adidas at the 2025 Manchester Marathon

Out of Home advertising and marathon photography

Out and about on location for another busy day completing a commercial photography project. This time the end client was Adidas and as one of the main sponsors of the Manchester Marathon 2025, they needed coverage of their brand presence in and around the event.

Liverpool based professional freelance photographer David J Colbran highlights some of his recent creative work and commissions

Recent photography work in Liverpool, Manchester and London

In the last few months, my camera has captured the energy, elegance, and essence of numerous events, from corporate gatherings to public relations campaigns, each presenting its unique challenges and opportunities. Here’s a look at some of my recent projects and how I’ve approached capturing these moments through my lens.

"I have employed David for conferences, presentations, social engagements, marketing materials, open days, portrait shots, official document signings amongst many others. David has always been amenable to our sometimes short notice requests and has delivered our photos in a quick time frame as agreed and sometimes much quicker depending on our needs. He has always been very helpful. He follows and delivers on brief and is able to give additional value to jobs with minimal fuss without direction. I am more than happy to recommend David and he will no doubt deliver the same quality he provides us."

Michael Humphreys, Development Officer at Liverpool John Moores University

Liverpool photographer - image example for a University client

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