Published on Fri May 31, 2024 by David J Colbran
My mantra is, ‘good photography is good business.’
And this is never further from the truth when it comes to Public Relations Photography.
Businesses are always looking for a return on investment and for press officers securing quality coverage is an essential element in measuring success.
But why bother with getting great photography you’ve written some great words, surely that is enough? It might be, but don’t forget the adage ‘a picture speaks a thousand words’. Stuck for time, you might use a stock shot, perhaps something a little out of date or worse still a wonky image from a phone.
Editors receiving your release may not have time to read the text, but a stunning complementary, creative and unique piece of commissioned photography will give you the edge over competitors and your piece and brand will be used.
So if you are looking to put some of this advice into practice and need experienced PR photographers, give me a call. While I'm based in Liverpool I've worked across the UK (Manchester is super easy) and even factoring in travel I will still be competitive compared to London freelance fees.
Tags: pr, publicrelations, public, relations, tipsAuthor: David J Colbran
Another busy couple of weeks on commission with repeat and regular clients photographing conferences. This time multi-day events in Manchester and London. Including evening drinks receptions and President's Dinners.
Out and about on location for another busy day completing a commercial photography project. This time the end client was Adidas and as one of the main sponsors of the Manchester Marathon 2025, they needed coverage of their brand presence in and around the event.
In the last few months, my camera has captured the energy, elegance, and essence of numerous events, from corporate gatherings to public relations campaigns, each presenting its unique challenges and opportunities. Here’s a look at some of my recent projects and how I’ve approached capturing these moments through my lens.
"I have employed David many times over the years, principally as a music conference and high profile event photographer. He is always easy to work with, has a strong sense of what style is needed for each project and brings back results on deadline. He is skilled, experienced and understands visual language and lighting. Additionally, David often helps secure additional PR and media coverage."