Business public relations photography in Merseyside
Published on Thu Dec 15, 2022 by David J Colbran
Another warehouse shoot. Again over the water in Ellesmere Port. This time is was for HSBC. They recently funded online retailers BargainMax expansion into brand new facilities just off the motorway network and some of their senior team were visiting. BargainMax specialise in value branded toys from Lego through to bigger items like scooters and obviously at this time of year was super busy in the run up to Christmas.
The client needed a variety of shots including PR direct to camera, general views of the warehouse and more candid documentary style frames during a tour.
It was fascinating learning about the warehouse efficiency improvements the business is adopting. They are optimising all available space - going for tall storage units and special equipment for moving pallets and boxes. Another thing pointed out was various types of shelving and racks for different sized products. And finally they've adopted the latest technology - radio frequency identification (RFID) readers to improve accuracy of transactions, and reduce picking errors. Alongside electronic 'rails' in the floor between racks which guide the giant forklift trucks. Finally we were shown their new workstations, the final part of the system, where items are boxed ready for shipping to customers.
Author: David J Colbran
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