The Power of Positive Photography - getting back on track after the enforced business break
Published on Tue Apr 13, 2021 by David J Colbran
While Covid-19 restrictions remain in place, more businesses and venues will be permitted to open on Monday 12 April. So as we move toward a more normal way of life, businesses are beginning to plan portrait shoots, events and conferences.
The reality of business after COVID-19 is that not everyone will recover. Some businesses that closed will never reopen. Are your regular image suppliers still going? Looking for a new photographer? I am happy to quote on projects, send over my rate card or perhaps a brief Zoom call to talk over your requirements?
During this time business marketing has rapidly changed. The adoption of new ways of working has accelerated as consumers and businesses turned to digital and reduced-contact ways of accessing products and services. This shift is likely to stick, to a large extent simply because e-commerce and e-business is often more efficient and less expensive. Fewer business trips and expense accounts will be needed. Do you have the correct visual collateral to represent this?
For many the work from home model is also likely to stay for a lot of organisations and individuals. The home is now the hub where people live, work, learn, shop, and play. New staff will join your business that rarely visit the office. Do you need a flexible photographer with a mobile studio that can visit them safely? I can create a series of matching and complementary business portraits even if your team is miles apart.
I've already been speaking to event organisers about plans for September and October. I have bags of experience getting onboard early in a project cycle and can help you get the most visual impact for your social media channels, as well as editorial and trade press coverage. DM me to organise a chat.
Some recent work.
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Author: David J Colbran
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"As a new business, it was very important to me to get the right publicity photographs for my marketing materials. When I met David, he listened carefully to what I was trying to achieve with my brand, and then produced fabulous photographs that were exactly what I needed. He was extremely professional throughout but also nice and friendly. Myself and my clients found it easy to relax with him, which was essential to create the right vibe for the shoot. I would not hesitate to recommend him to anyone."
